Hug Your Customers – The Proven Way To Personalize Sales and Achieve Astounding Results, written by Jack Mitchell, is an important business book for the unique content and focus on customer service. What Jack didn’t tell you in the book is about the family work we did to bring Mitchells through three generations of owners and set the framework for the fourth generation and beyond. Here is the story of the steps to success that can be used by all family businesses.
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